CTRL+ALT Digital expands med spa work with Botox'd Beauty redesign

CTRL+ALT Digital completed a website redesign and marketing collateral for Botox'd Beauty Company, adding the West Virginia med spa as its fourth aesthetics and wellness client. The project underscores the Jacksonville agency’s push into medical spa marketing, where trust, service breadth and digital presentation can shape patient bookings.

Why it matters: - CTRL+ALT Digital is deepening a niche in medical spa and aesthetics marketing, a category where practices compete on trust, expertise and service clarity as much as treatment menus. - The new Botox'd Beauty Company project brings the Jacksonville agency to four client brands in the sector. - The redesign is aimed at helping prospective patients move from browsing to booking through a more credible digital experience.

What happened: - CTRL+ALT Digital completed a website redesign and marketing collateral for Botox'd Beauty Company, a boutique medical spa in Follansbee, West Virginia. - The agency now counts Botox'd Beauty Company alongside Spruce Aesthetics + Infusion Bar, Transformations Aesthetics and Thrive Infusions in its med spa and wellness portfolio. - The company also recently finished 22 website redesigns for the Florida Department of Health. - Jen Stafford, CEO and co-founder of CTRL+ALT Digital, said the new business came through a client referral.

The details: - Botox'd Beauty Company is led by nurse practitioner Justina Newton, RN, BSN, MSN, FNP-BC. - The practice had an older website that no longer matched its premium positioning or its expanded service list. - CTRL+ALT Digital rebuilt the digital presence with a refined visual identity and a color palette designed to balance luxury and sophistication. - The site architecture now includes dedicated pages for injectables, skin treatments, body and weight loss, and wellness and health. - Individual service pages now cover neurotoxins, dermal fillers, Sculptra, RF microneedling, laser resurfacing, IV infusions, hormone therapy and more. - Each page was designed to guide visitors toward booking through the practice’s scheduling platform. - CTRL+ALT Digital also created a trifold brochure that extends the new brand identity into the physical office. - Sean Wagoner, Senior UI/UX Designer and Frontend Developer at CTRL+ALT Digital, said the agency designs for user experience from day one and treats the website as a first consultation in aesthetic medicine and wellness. - Justina Newton said the process was smooth, communication was strong and the final site exceeded expectations.

Between the lines: - CTRL+ALT Digital is positioning itself as a specialist for healthcare practices, not just a generalist agency. - The med spa market has expanded enough that differentiation now depends heavily on credibility, clarity and practice expertise. - Stafford said med spa marketing has to earn trust on both the consumer brand side and the clinical practice side at the same time. - The agency’s broader service mix in this category includes website design and development, hosting, branding, SEO, PPC, marketing collateral, animated video production, consulting, content strategy and billboard design.

What's next: - CTRL+ALT Digital appears set to keep building med spa and wellness work as it looks for more clients with established clinical expertise and clear market differentiation. - Botox'd Beauty Company will use the redesigned website and printed collateral as part of its patient-facing brand experience.

The bottom line: - The project shows how med spas are investing in stronger digital storefronts to translate clinical credibility into patient trust and bookings. - Botox'd Beauty Company’s redesign gives CTRL+ALT Digital another proof point in a growing specialty.