Landmark Funeral Group launches employee equity program for full-time staff

Landmark Funeral Group on Sept. 2 launched SHARE, an employee equity initiative for full-time workers across its funeral home network in Ohio, Pennsylvania and West Virginia. The program is meant to broaden ownership participation, reinforce local stewardship and become a standard part of future acquisitions.

Why it matters: - SHARE gives full-time employees a direct stake in Landmark Funeral Group’s long-term financial success. - The program extends an ownership model that has historically been limited to local funeral home operators. - Landmark says the initiative is designed to strengthen retention, recognition and community-focused service across its network.

What happened: - Landmark Funeral Group launched SHARE on Sept. 2, 2026. - The initiative applies to full-time employees across Landmark partner funeral homes in Ohio, Pennsylvania and West Virginia. - Eligible employees are automatically enrolled and do not need to contribute money or take action to participate. - Landmark said the program will become a standard feature for future funeral homes that join the network.

The details: - SHARE is an employee equity initiative tied to the company’s long-term financial performance. - The program complements Landmark Funeral Group’s existing compensation, benefits and executive incentive plans. - Landmark developed SHARE through its partnership with Brenton Point Capital Partners, a founding partner of Private Equity for Greater Good (PE4GG). - Landmark’s network includes locally operated funeral homes serving families during end-of-life arrangements and memorial services. - The company said employees in caregiving, service preparation and operations roles all help maintain trust and community relationships. - Seb D'Appolonia, President and CEO of Landmark Funeral Group, said the program extends the company’s ownership philosophy to full-time employees while reinforcing local service and stewardship. - Tim Hall, founder and Managing Partner at Brenton Point Capital Partners, said the program builds on Landmark’s emphasis on local leadership, professionalism and long-term thinking.

Between the lines: - The launch fits a broader trend of using shared ownership tools to align employees with long-term business performance. - For a funeral home network, the message is as much cultural as financial: Landmark is trying to formalize the idea that frontline trust-building work should also earn equity participation. - The timing around Labor Day underscores the company’s focus on workers and their role in sustaining community businesses.

What’s next: - Landmark will roll SHARE into future acquisitions and additions to its funeral home network. - The company is positioning the program as part of its growth strategy alongside technology integrations, strategic resources and investment in independent funeral homes. - More employees across the network may gain access as the company expands.

The bottom line: - Landmark Funeral Group is turning employee ownership into a core part of its operating model, not just a perk.