Volleybird backs USTA Mid-Atlantic girls tennis program through 2027

Volleybird has been named a Court Sponsor of Girls Rule the Court, the USTA Mid-Atlantic Foundation’s girls tennis initiative, in a partnership that runs through December 2027. The deal sends 20% of affiliate-link sales to the program and adds Volleybird to a 2027 tournament sponsorship slate across the Mid-Atlantic.

Why it matters: - The partnership directs ongoing funding to girls’ tennis programming across D.C., Maryland, Virginia, and eastern and southern West Virginia. - Girls Rule the Court has already introduced more than 2,000 girls to tennis since 2022. - The program pairs tennis access with life-skills development, including confidence, character, and community-building.

What happened: - The USTA Mid-Atlantic Foundation and Volleybird announced a new partnership naming Volleybird a Court Sponsor of Girls Rule the Court, the Foundation’s signature girls’ tennis initiative. - The sponsorship runs through December 2027. - The agreement makes Volleybird a presenting sponsor of the 2027 Pauline Betz Addie Cup, scheduled for June 7-8, 2027, at Boar’s Head Resort. - Volleybird also will appear on site at three USTA Mid-Atlantic League tournaments during the partnership term.

The details: - Twenty percent of every purchase made through the Girls Rule the Court affiliate link at volleybird.shop goes directly to Girls Rule the Court. - The partnership is designed to turn gift buying into support for girls’ tennis in the Mid-Atlantic region. - The Foundation will introduce the partnership to Mid-Atlantic players by email and through Girls Rule the Court social media channels later this month. - Volleybird will be listed as a sponsor on USTAMidAtlanticFoundation.org, GirlsRuleTheCourt.com, and the Girls Rule the Court program landing page. - Beth Twomey, chief operating officer of the USTA Mid-Atlantic Foundation, said the partnership helps the Foundation reach more girls in the region. - Cassandra Toroian, co-founder of Volleybird, said the company wanted to put its name and revenue behind a program that gives girls a competitive start.

Between the lines: - The deal gives Volleybird a community-facing role inside a growing girls’ tennis pipeline, not just a branding presence. - The affiliate-link model ties consumer purchases directly to program funding, which can create a recurring revenue stream tied to engagement. - For the Foundation, the sponsorship broadens support for a program that already has measurable reach and a clear regional footprint.

What’s next: - The Foundation will roll out the partnership to players and followers later this month. - Volleybird’s sponsorship activity will continue through 2027, including the Addie Cup and tournament appearances. - The affiliate-link fundraising will continue as long as purchases are made through the designated link during the sponsorship period.

The bottom line: - The partnership links a growing sports retailer with a youth tennis program that is expanding access, funding, and visibility for girls across the Mid-Atlantic.